Rotis Fonts
State Street Global
Corporate Font Family

State Street Global, a Financial Investment Company, asked to have alterations done to the Rotis Font Family. They were using Rotis for all collateral, advertising and print media. The designers felt restricted by the lack of weights in each respective family.

At the Typeguy Design, we studied the relationship between the families and extrapolated new weights as well as adding weight to existing fonts. Every single character of every weight was hand done including 1500+ kern pairs for each weight. The final result? We took 11 styles & weights and finished with the 21 fonts as demonstrated here.